> For the complete documentation index, see [llms.txt](https://docs.bulkemailsetup.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bulkemailsetup.com/cloudapp/popular-topics/campaigns/autoresponder.md).

# Autoresponder

The **Autoresponder** feature automates the sending of follow-up emails based on specific triggers. Unlike regular email campaigns, Autoresponders work based on conditions set during the confirmation phase, allowing for targeted and timely engagement with your subscribers.

<figure><img src="/files/Xqc8UK33CFkz39keYOTq" alt=""><figcaption></figcaption></figure>

### How It Works

The process to create an **Autoresponder** is very similar to sending a [regular campaign](/cloudapp/popular-topics/campaigns/email-campaign.md). However, instead of sending the email immediately or scheduling it for a later time, the Autoresponder sends emails automatically based on the specified conditions.

#### Key Sections and Options in Autoresponder Confirmation

The **Campaign Confirmation** page for Autoresponders has some specific options that control how and when emails are sent:

* **Activate at**: The date and time when the Autoresponder will be activated and begin monitoring for the trigger condition.
* **Autoresponder Event**:&#x20;

  The Autoresponder Event feature allows you to trigger automated emails based on specific actions or events. The available options for these triggers, as seen in the image, include:

  1. **AFTER-SUBSCRIBE** This event triggers the Autoresponder when a new subscriber joins your email list. It is commonly used for sending welcome emails or onboarding sequences to engage new subscribers right after they sign up.
  2. **AFTER-CAMPAIGN-OPEN** This option triggers the Autoresponder once a recipient opens a previous email campaign. It's useful for follow-up emails, such as sending more detailed information or special offers to subscribers who opened the first email, showing interest in the content.
  3. **AFTER-CAMPAIGN-SENT** This event triggers the Autoresponder after a campaign has been sent. It can be used to automate a follow-up email, regardless of whether the recipient opened the initial email or not. It’s a good option for re-engaging recipients or providing more information after the first campaign.&#x20;

  These triggers allow for highly tailored and automated email flows, ensuring that your subscribers receive relevant and timely communications based on their actions or behaviors.
* **Autoresponder Time Value**: The delay before the Autoresponder is triggered. You can set this value to any number, such as "0" for immediate triggering after the event or add a delay.
* **Autoresponder Time Unit**: Defines the unit of time for the delay, such as minutes, hours, or days. In this case, it's set to **Day**, meaning the Autoresponder will trigger 0 days after the event.
* **Send only at/after this time**: Allows you to specify the time window in which the Autoresponder email should be sent. For example, you can choose to send emails only during business hours.
* **Incl. imported subscribers**: This option determines whether imported subscribers should be included in the Autoresponder sequence.
* **Incl. current subscribers**: This option determines whether current subscribers should be included.
* **Send when opening this campaign:** This option allows you to trigger an action when the recipient opens a specific campaign. When **AFTER-CAMPAIGN-OPEN** is selected, the option becomes visible, allowing you to trigger the Autoresponder when the recipient opens the campaign.
* **Send after sending this campaign:** This option triggers the action after the campaign has been sent, regardless of whether the recipient has opened the campaign or not. When **AFTER-CAMPAIGN-SENT** is selected, the option will appears, triggering the Autoresponder after the campaign has been sent, regardless of whether the recipient opens it.

### Usage

Autoresponders are perfect for follow-up emails, onboarding sequences, or any type of triggered email series. For example, if a recipient opens a Black Friday campaign email, an Autoresponder can automatically send them a follow-up email with personalized product recommendations or special offers.

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This Autoresponder feature streamlines email automation by enabling condition-based triggers, making it easier to send timely and relevant emails to your subscribers.

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