# Email Deliverability ### **Email Deliverability: Ensuring Your Emails Reach the Inbox** Email deliverability is critical to the success of any email marketing campaign. It directly affects how many recipients see your emails, and whether your messages land in the inbox or get marked as spam. We help you improve your email delivery rates through various features and best practices. Here’s a breakdown of what you need to know: ***
Understanding Email DeliveryExplanation of how emails reach recipients, highlighting key factors influencing successful delivery./pages/1gYaIrkDt0nHaVaT7IxN/files/txMKesxuuIR8fg3Bcokn
SMTP vs. External Delivery ServersComparison of using internal SMTP servers versus external email delivery services, discussing pros and cons./pages/51eB6ySx38ZFsqwcOWjZ/files/kGpzIoGqVqZdjzaM4x76
Handling Bounces for Microsoft EmailsGuidance on managing bounce issues specifically when sending emails to Microsoft domains (e.g., Outlook, Hotmail)./pages/Tz3XubQuPHEq6YGK13cQ/files/AyUm81Z5A8Dw8axfIIbu
Understanding SPF, DKIM, and DMARCOverview of SPF, DKIM, and DMARC protocols, emphasizing their importance in email authentication and deliverability./pages/EtwLNfBbTNfafCMKixZL/files/JWJwGNY8Jo5HIKPcCU7B
Inbox Placement Challenges for Custom SMTP ServersCommon issues faced by custom SMTP servers in reaching inboxes, with strategies to improve inbox placement./pages/i9tRpmRXkmdUIHjVZCc4/files/P0GzApbLxlmrBzInTlHc
*** By following best practices for email deliverability, such as maintaining a clean mailing list, optimizing email content, and managing bounce rates, you can improve your email campaign performance. Our Email App helps you automate many of these tasks, ensuring that your emails are delivered reliably, whether you choose SMTP servers or external delivery providers. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.bulkemailsetup.com/cloudapp/popular-topics/email-deliverability.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.