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  1. Popular topics

Email Deliverability

Improve your email deliverability with tips on SMTP servers, external delivery providers, bounce management, and understanding email delivery for better inbox placement.

PreviousWebmailNextUnderstanding Email Delivery

Last updated 2 months ago

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Email Deliverability: Ensuring Your Emails Reach the Inbox

Email deliverability is critical to the success of any email marketing campaign. It directly affects how many recipients see your emails, and whether your messages land in the inbox or get marked as spam. We help you improve your email delivery rates through various features and best practices. Here’s a breakdown of what you need to know:



By following best practices for email deliverability, such as maintaining a clean mailing list, optimizing email content, and managing bounce rates, you can improve your email campaign performance.

Our Email App helps you automate many of these tasks, ensuring that your emails are delivered reliably, whether you choose SMTP servers or external delivery providers.

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Understanding Email Delivery

Explanation of how emails reach recipients, highlighting key factors influencing successful delivery.

Understanding Email Delivery
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SMTP vs. External Delivery Servers

Comparison of using internal SMTP servers versus external email delivery services, discussing pros and cons.

SMTP vs External Delivery Servers
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Handling Bounces for Microsoft Emails

Guidance on managing bounce issues specifically when sending emails to Microsoft domains (e.g., Outlook, Hotmail).

Handling Bounces for Microsoft Emails
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Understanding SPF, DKIM, and DMARC

Overview of SPF, DKIM, and DMARC protocols, emphasizing their importance in email authentication and deliverability.

Understanding SPF, DKIM, and DMARC
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Inbox Placement Challenges for Custom SMTP Servers

Common issues faced by custom SMTP servers in reaching inboxes, with strategies to improve inbox placement.

Inbox Placement Challenges for Custom SMTP Servers