# Reposts

### Reports

The **Reports** section provides a comprehensive overview of your email campaign performance and recipient interactions. Access detailed metrics and insights to help you optimize future campaigns. Here’s what each report type covers:

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<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th><th data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Campaign Reports</strong></td><td>Provides an overview of email campaign performance, showing key metrics such as delivery rate, open rate, click rate, and unsubscribe rate.</td><td></td><td><a href="/pages/M8EnFCxNY49k3CDEUJHO">/pages/M8EnFCxNY49k3CDEUJHO</a></td></tr><tr><td><strong>Open and Click Tracking</strong></td><td>Tracks recipient engagement, measuring email opens, unique opens, clicks, and click-to-open rate (CTOR) to assess content effectiveness.</td><td></td><td><a href="/pages/d89ZMdBHEwvx1SQEtWog">/pages/d89ZMdBHEwvx1SQEtWog</a></td></tr><tr><td><strong>Bounces</strong></td><td>Shows undelivered emails, categorizing them as hard or soft bounces. High bounce rates can impact sender reputation and list quality.</td><td></td><td><a href="/pages/AHJPo3BoUKKy5G6Mvs1w">/pages/AHJPo3BoUKKy5G6Mvs1w</a></td></tr><tr><td><strong>Unsubscribed</strong></td><td>Lists recipients who opted out of your emails, including feedback on why they unsubscribed, helping you tailor future campaigns to reduce loss.</td><td></td><td><a href="/pages/iFvXDGNtX1PnOUu265So">/pages/iFvXDGNtX1PnOUu265So</a></td></tr></tbody></table>

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Each report helps improve email strategy and deliverability by providing actionable insights into audience engagement and campaign effectiveness. Use these tools to ensure your campaigns reach, resonate, and retain your audience.


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