# Available Tags

These tags enable you to personalize various aspects of your email, creating a tailored experience for each recipient. By strategically using these tags in subject lines, greetings, and calls-to-action, you can enhance engagement and build stronger connections with your audience.

<figure><img src="/files/sgzjxR9OuuVC70AKM5VJ" alt=""><figcaption></figcaption></figure>

1. **\[UNSUBSCRIBE\_URL]**
   * **Usage**: This tag dynamically inserts an unsubscribe link in your email. It’s essential for compliance with email marketing regulations, allowing recipients to opt out.
   * **Example**: "If you no longer wish to receive these emails, you can unsubscribe \[UNSUBSCRIBE\_URL]."
2. **\[UPDATE\_PROFILE\_URL]**
   * **Usage**: Allows recipients to update their profile or preferences, such as changing their email address or adjusting email frequency.
   * **Example**: "Update your profile to receive emails that interest you: \[UPDATE\_PROFILE\_URL]."
3. **\[WEB\_VERSION\_URL]**
   * **Usage**: Inserts a link to the web version of the email, which is helpful if the recipient has trouble viewing the email in their inbox.
   * **Example**: "Can’t view this email? Click here for the web version: \[WEB\_VERSION\_URL]."
4. **\[CURRENT\_YEAR]**
   * **Usage**: Dynamically adds the current year, useful for adding date references or keeping content up-to-date without manual changes.
   * **Example**: "© \[CURRENT\_YEAR] Your Company Name."
5. **\[CURRENT\_MONTH]**
   * **Usage**: Inserts the current month in numeric format. This is handy for time-sensitive offers or date references.
   * **Example**: "Special offer for \[CURRENT\_MONTH] only!"
6. **\[CURRENT\_DAY]**
   * **Usage**: Displays the current day (numeric format), useful for personalized greetings or day-specific promotions.
   * **Example**: "Happy \[CURRENT\_DAY]!"
7. **\[CURRENT\_DATE]**
   * **Usage**: Adds the full current date in numeric format, making it easy to insert up-to-date information automatically.
   * **Example**: "Today’s date: \[CURRENT\_DATE]."
8. **\[CURRENT\_MONTH\_FULL\_NAME]**
   * **Usage**: Shows the full name of the current month, great for adding a more human-friendly date.
   * **Example**: "Top deals for \[CURRENT\_MONTH\_FULL\_NAME]."
9. **\[SUBSCRIBER\_EMAIL\_NAME]**
   * **Usage**: Inserts the recipient’s email username (the part before the @ symbol). Good for personalization in the greeting if you don't have a first name.
   * **Example**: "Hello, \[SUBSCRIBER\_EMAIL\_NAME]!"
10. **\[SUBSCRIBER\_EMAIL\_DOMAIN]**
    * **Usage**: Shows the recipient's email domain (the part after the @ symbol). Useful for targeting content based on their email provider.
    * **Example**: "Looks like you’re using \[SUBSCRIBER\_EMAIL\_DOMAIN]. Here are some tips for \[SUBSCRIBER\_EMAIL\_DOMAIN] users."
11. **\[DATETIME]**
    * **Usage**: Displays the full date and time. It’s useful for time-stamping the email content or for time-sensitive information.
    * **Example**: "This offer was last updated on \[DATETIME]."
12. **\[RANDOM\_CONTENT:a|b|c]**
    * **Usage**: This tag can be used to insert randomized content from a set of options, which is helpful for A/B testing or making emails appear more unique.
    * **Example**: "Your exclusive deal: \[RANDOM\_CONTENT:a|b|c]" (where `abc` represents different possible phrases or offers).
13. **\[CAMPAIGN\_REPORT\_ABUSE\_URL]**
    * **Usage**: Provides a link for recipients to report abuse, which is required by some email providers to maintain compliance.
    * **Example**: "If you believe this email was sent to you by mistake, report it here: \[CAMPAIGN\_REPORT\_ABUSE\_URL]."
14. **\[SUBSCRIBE\_URL]**
    * **Usage**: Inserts a link for users to subscribe, usually included in forwarded emails so others can sign up.
    * **Example**: "Want to receive updates? Subscribe here: \[SUBSCRIBE\_URL]."
15. **\[R\_NAME]**
    * **Usage**: The `[R_NAME]` tag is used when the Name Rotation feature is enabled. It allows you to dynamically insert the rotated name in your email footer or signature, ensuring a consistent and personalized experience for each recipient.\
      With Name Rotation, `[R_NAME]` will display the sender’s rotated name both in the From name and signature, creating a cohesive, personalized message.
    * **Example**: **In Footer/Signature:** "Best regards, \[R\_NAME]"
16. **\[EMAIL]**
    * **Usage**: Inserts the recipient’s email address, useful for personalization or confirmation messages.
    * **Example**: "We’re sending this to \[EMAIL] as requested."
17. **\[FNAME]**
    * **Usage**: Inserts the recipient’s first name, great for a friendly greeting.
    * **Example**: "Hi \[FNAME], welcome to our community!"
18. **\[LNAME]**
    * **Usage**: Displays the recipient’s last name. Often combined with `[FNAME]` for formal communication.
    * **Example**: "Dear \[FNAME] \[LNAME], we appreciate your support."

{% hint style="info" %}
The tags `[FNAME]` and `[LNAME]` are custom list-based tags. Before using them, please verify the [custom tags](/cloudapp/popular-topics/contacts/custom-fields.md) available in your list for this campaign.
{% endhint %}

***

Incorporating personalization tags into your email campaigns is a powerful way to engage recipients and make your messages stand out.&#x20;

By using tags like `[FNAME]`, `[LNAME]`, `[R_NAME]`, and others strategically throughout your emails, you can create a customized experience that resonates with your audience. Whether you’re personalizing subject lines, greetings, or footers, each tag contributes to a more relatable and professional communication.&#x20;

Remember to double-check your custom tags for accuracy and relevance in each campaign, especially when using features like Name Rotation.&#x20;

Thoughtful personalization can significantly boost open rates, click-throughs, and overall engagement, helping you build stronger connections with your audience and achieve better results from your email marketing efforts.


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