Email Deliverability
Improve your email deliverability with tips on SMTP servers, external delivery providers, bounce management, and understanding email delivery for better inbox placement.
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Improve your email deliverability with tips on SMTP servers, external delivery providers, bounce management, and understanding email delivery for better inbox placement.
Last updated
Was this helpful?
Email deliverability is critical to the success of any email marketing campaign. It directly affects how many recipients see your emails, and whether your messages land in the inbox or get marked as spam. We help you improve your email delivery rates through various features and best practices. Here’s a breakdown of what you need to know:
By following best practices for email deliverability, such as maintaining a clean mailing list, optimizing email content, and managing bounce rates, you can improve your email campaign performance.
Our Email App helps you automate many of these tasks, ensuring that your emails are delivered reliably, whether you choose SMTP servers or external delivery providers.
Understanding Email Delivery
Explanation of how emails reach recipients, highlighting key factors influencing successful delivery.
SMTP vs. External Delivery Servers
Comparison of using internal SMTP servers versus external email delivery services, discussing pros and cons.
Handling Bounces for Microsoft Emails
Guidance on managing bounce issues specifically when sending emails to Microsoft domains (e.g., Outlook, Hotmail).
Understanding SPF, DKIM, and DMARC
Overview of SPF, DKIM, and DMARC protocols, emphasizing their importance in email authentication and deliverability.
Inbox Placement Challenges for Custom SMTP Servers
Common issues faced by custom SMTP servers in reaching inboxes, with strategies to improve inbox placement.
