A: IP warmup is the process of gradually increasing the volume of emails sent from a new IP address to build a positive reputation with email providers. It is essential to avoid your emails being marked as spam or blocked, especially when using new or untrusted IPs.
A: To achieve good email deliverability rates, it is essential to ensure your email infrastructure, content, and sending practices are optimized. One effective way to improve deliverability is by using external delivery servers.
Use External Delivery Servers
External delivery providers, such as Amazon SES, Mailgun, and SparkPost, offer highly reliable and scalable email delivery solutions. These services are designed to handle large volumes of emails, ensuring better inbox placement and fewer deliverability issues. Their advanced infrastructure, monitoring tools, and reputation management make them ideal for businesses aiming to maximize email success.
Advantages of External Providers:
High reliability: Ensures emails are delivered on time and to the intended recipients.
Scalability: Suitable for businesses with growing email needs.
Reduced management: External providers handle technical aspects like IP reputation, blacklisting, and compliance.
Important Note: While these services provide excellent deliverability, they may involve additional costs depending on your sending volume and the provider's pricing.
Our Email App Compatibility
With our Email App, you can easily integrate these external delivery providers. By combining the reliability of external delivery servers with our Email App powerful email marketing features, you can achieve optimal deliverability for your campaigns.
For detailed instructions, refer to the section on Types of Delivery Servers Available.
What Is the Difference Between SMTP Servers & External Delivery Servers?
Q: What Is the Difference Between SMTP Servers and External Delivery Servers?
A: SMTP servers offer full control over your email infrastructure, ideal for cold emailing and custom configurations, but come with higher management responsibility.
External delivery servers like Amazon SES or Mailgun offer ease of use, better scalability, and high deliverability but can come with additional costs.
Q: How do I track the performance of my email campaigns?
A: You can track various metrics such as open rates, click rates, bounces, and unsubscribes. We provide detailed reports that give insights into how well your campaigns are performing. This helps you optimize future campaigns for better results.
A: Email delivery issues often depend on inbox providers and factors beyond our control, like spam filters and blacklisting.
However, we provide tools for monitoring and managing your sending reputation, including IP warmup, bounce handling, and email authentication to improve delivery rates. For more, check our Understanding Email Delivery.
A: Internal bounces occur due to issues within your own email sending infrastructure. This may include:
Misconfigured sender addresses, leading to failed email routing.
Restrictions imposed by your sending IP, such as blocks from certain ISPs or firewalls.
Server overloads or downtime, causing interruptions during sending.
Internal bounces highlight potential issues within your system rather than with the recipient’s address. Monitoring and resolving internal bounces promptly can improve your delivery rates and maintain server performance.
Q: How do I manage spam complaints and unsubscribes?
A: You can manage complaints and unsubscribes by ensuring you include an unsubscribe link in all your emails.
Regularly clean your email list and follow best practices for email content to minimize complaints.
What Happens If My IP or Domain Gets Blacklisted?
Q: What should I do if my domain gets blacklisted?
A: If your IP or domain is blacklisted, you can acquire new IPs/domains, and we will assist you with the replacement.
Such replacements will be additionally chargeable based on the effort required for the task.
You may also consider our Cloud App subscription, which not only provides an advanced cloud-based email application but also includes future IP/domain replacements as part of the subscription. Contact our team for more information.
Kindly Note: Whenever you replace IPs/domains and start sending with new ones, a re-warmup process is required.
Can I Schedule Emails for Future Sending?
Q: Can I schedule emails to be sent at a later time?
A: Yes, you can schedule your emails in advance within the our Email App platform.
This allows you to choose the exact date and time for your emails to be sent, optimizing delivery and engagement.
What Are the Best Practices for Email Authentication?
Q: What are the best practices for email authentication?
A: The best practices for email authentication include setting up SPF, DKIM, and DMARC records, regularly monitoring email performance, and keeping your email list clean.
A: To improve open rates, ensure your subject lines are engaging, avoid spammy words, and send emails at optimal times.
Personalization helps to improve email deliverability, and increase engagement. By using this feature, you can simulate one-to-one communication rather than sending generic mass emails.
