We've compiled a list of common queries to help you navigate through the various aspects of email sending.
Table of Contents
How Can I Improve My Email Deliverability?
Q: What steps can I take to improve my email deliverability?
A: Here are some key actions:
Use high-quality, verified email lists.
Warm up new IP addresses gradually.
Avoid using spammy words or phrases in your email content.
Regularly monitor your sending reputation and adjust your strategy accordingly.
Authenticate your emails with SPF, DKIM, and DMARC.
What Is IP Warmup, and Why Is It Important?
Q: What is IP warmup, and why do I need it?
A: IP warmup is the process of gradually increasing the volume of emails sent from a new IP address to build a positive reputation with email providers. It is essential to avoid your emails being marked as spam or blocked, especially when using new or untrusted IPs.
How do I ensure good deliverability rates?
Q: How do I ensure good deliverability rates?
A: To achieve good email deliverability rates, it is essential to ensure your email infrastructure, content, and sending practices are optimized. One effective way to improve deliverability is by using external delivery servers.
Use External Delivery Servers
External delivery providers, such as Amazon SES, Mailgun, and SparkPost, offer highly reliable and scalable email delivery solutions. These services are designed to handle large volumes of emails, ensuring better inbox placement and fewer deliverability issues. Their advanced infrastructure, monitoring tools, and reputation management make them ideal for businesses aiming to maximize email success.
Advantages of External Providers:
High reliability: Ensures emails are delivered on time and to the intended recipients.
Scalability: Suitable for businesses with growing email needs.
Reduced management: External providers handle technical aspects like IP reputation, blacklisting, and compliance.
Important Note: While these services provide excellent deliverability, they may involve additional costs depending on your sending volume and the provider's pricing.
Our Email App Compatibility
What Is the Difference Between SMTP Servers & External Delivery Servers?
Q: What Is the Difference Between SMTP Servers and External Delivery Servers?
A: SMTP servers offer full control over your email infrastructure, ideal for cold emailing and custom configurations, but come with higher management responsibility.
External delivery servers like Amazon SES or Mailgun offer ease of use, better scalability, and high deliverability but can come with additional costs.
How Do I Monitor My Email Campaign Performance?
Q: How do I track the performance of my email campaigns?
A: You can track various metrics such as open rates, click rates, bounces, and unsubscribes. We provide detailed reports that give insights into how well your campaigns are performing. This helps you optimize future campaigns for better results.
Can You Fix My Email Delivery Issues?
Q: Can you help me fix my email delivery issues?
A: Email delivery issues often depend on inbox providers and factors beyond our control, like spam filters and blacklisting.
However, we provide tools for monitoring and managing your sending reputation, including IP warmup, bounce handling, and email authentication to improve delivery rates. For more, check our Understanding Email Delivery.
How to Avoid Spam Complaints?
Q: How can I reduce and manage spam complaints?
A: To avoid spam complaints:
Always include an easy and visible unsubscribe link.
Send only relevant and personalized content.
Ensure your email list is clean and up-to-date.
Monitor complaint rates regularly and adjust your strategies accordingly.
What is Internal Bounce?
Q: What is Internal Bounce?
A: Internal bounces occur due to issues within your own email sending infrastructure. This may include:
Misconfigured sender addresses, leading to failed email routing.
Restrictions imposed by your sending IP, such as blocks from certain ISPs or firewalls.
Server overloads or downtime, causing interruptions during sending.
Internal bounces highlight potential issues within your system rather than with the recipient’s address. Monitoring and resolving internal bounces promptly can improve your delivery rates and maintain server performance.
How Can I Handle Bounces from Microsoft Emails?
Q: How can I handle bounces from Microsoft email addresses (e.g., Outlook, Hotmail)?
A: Microsoft email services have strict filtering policies. To reduce bounces:
Ensure your emails are well-structured and non-spammy.
Keep your sending reputation clean with proper IP warm-up and authentication.
Maintain a clean email list with verified addresses.
How Do I Warm Up a New IP Address?
Q: What is IP warm-up, and how do I start it for a new IP?
A: IP warm-up is the process of gradually increasing email sending volume from a new IP to build a positive sender reputation.
Our Email App has an automated IP warm-up plan to help you avoid spam filters.
How Do I Authenticate My Emails with SPF, DKIM, and DMARC?
Q: How do I set up SPF, DKIM, and DMARC for my domain?
A: Setting up SPF, DKIM, and DMARC records involves configuring your domain’s DNS settings.
Our Email App provides detailed instructions for each record to ensure your emails are authenticated and have a higher chance of landing in the inbox.
How Do I Prevent My Emails from Going to Spam?
Q: What can I do to make sure my emails don’t go to spam?
A: To prevent your emails from going to spam, maintain a clean email list, authenticate your emails, and avoid using spammy words.
Our Email App offers features to help you with deliverability management, such as bounce handling and spam complaint tracking.
Can I Send Email Campaigns to Purchased Lists?
Q: Can I use purchased email lists for my campaigns?
A: It is highly recommended to use clean lists to ensure high deliverability.
Purchased lists may lead to higher bounce rates, spam complaints, and lower engagement.
Always verify and clean your lists for best results.
How Do I Track Open Rates and Click-Through Rates?
Q: How do I track open rates and click-through rates?
A: Our Email App provides detailed reports to track open rates, click-through rates, and other metrics.
This data helps you understand your campaign’s performance and make necessary adjustments.
How Do I Integrate External Delivery Providers Like Amazon SES, Mailgun, or Sparkpost?
Q: How do I integrate external delivery providers like SES, Mailgun or Sparkpost?
A: Yes, you can easily integrate external providers such as Amazon SES, Mailgun, and SparkPost with our Email App.
This allows you to leverage their services for better deliverability and scalability.
How Do I Handle Bounced Emails?
Q: How do I handle bounced emails?
A: Our Email App automatically handles bounced emails by categorizing them into hard, soft and internal bounces.
You can manage these bounces to improve deliverability and clean your email list.
How Can I Handle Complaints and Unsubscribes?
Q: How do I manage spam complaints and unsubscribes?
A: You can manage complaints and unsubscribes by ensuring you include an unsubscribe link in all your emails.
Regularly clean your email list and follow best practices for email content to minimize complaints.
What Happens If My IP or Domain Gets Blacklisted?
Q: What should I do if my domain gets blacklisted?
A: If your IP or domain is blacklisted, you can acquire new IPs/domains, and we will assist you with the replacement.
Such replacements will be additionally chargeable based on the effort required for the task.
You may also consider our Cloud App subscription, which not only provides an advanced cloud-based email application but also includes future IP/domain replacements as part of the subscription. Contact our team for more information.
Can I Schedule Emails for Future Sending?
Q: Can I schedule emails to be sent at a later time?
A: Yes, you can schedule your emails in advance within the our Email App platform.
This allows you to choose the exact date and time for your emails to be sent, optimizing delivery and engagement.
How Do I Monitor Bounce Rates in My Campaign?
Q: How can I monitor bounce rates and improve email delivery?
A: You can monitor your bounce rates using detailed reports provided by our Email App.
Regularly review bounce statistics and enhance your email list quality.
Use email verification tools to ensure there are no invalid addresses, reducing bounce rates.
What Are the Best Practices for Email Authentication?
Q: What are the best practices for email authentication?
A: The best practices for email authentication include setting up SPF, DKIM, and DMARC records, regularly monitoring email performance, and keeping your email list clean.
How Can I Improve Email Open Rates?
Q: How can I improve my email open rates?
A: To improve open rates, ensure your subject lines are engaging, avoid spammy words, and send emails at optimal times.
Personalization helps to improve email deliverability, and increase engagement. By using this feature, you can simulate one-to-one communication rather than sending generic mass emails.
If you have any other questions, feel free to contact our support team, and we’ll be happy to assist you!
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With our Email App, you can easily integrate these external delivery providers. By combining the reliability of external delivery servers with our Email App powerful email marketing features, you can achieve optimal deliverability for your campaigns.
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Kindly Note: Whenever you replace IPs/domains and start sending with new ones, a re- process is required.
