Unsubscribe Link

Learn how to add an unsubscribe link in Classic, and Pro editors. Ensure compliance and give recipients control over email subscriptions with this simple guide.

How to Add an Unsubscribe Link?

Ensuring that your emails include an unsubscribe link is essential for maintaining compliance with email regulations and respecting your recipients' preferences. Here’s a step-by-step guide on adding unsubscribe links in our popular email editors: Classic Editor, & Pro Editor.

Follow the instructions below to make unsubscribing a seamless option for your audience.

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To comply with email marketing regulations and give recipients the option to opt out, it's essential to include an unsubscribe link. Here's how to add one in the editor:

Copy the [UNSUBSCRIBE_URL] tag and paste it at the bottom of your email template with a clear call-to-action, such as:

If you would like to stop receiving these emails, please click here to Unsubscribe.

To hyperlink the word "unsubscribe" with the [UNSUBSCRIBE_URL] tag, follow these steps:

1. Select the text you want to use as the hyperlink, such as “click here to unsubscribe” or similar.

2. Click on the link icon at the top of the editor toolbar.

3. Add the [UNSUBSCRIBE_URL] tag as the hyperlink URL.

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1. Adding an Unsubscribe Link in the Classic Editor

The Classic Editor provides a straightforward method for inserting an unsubscribe link into your emails. This is ideal for basic email designs.

To comply with email marketing regulations and give recipients the option to opt out, it's essential to include an unsubscribe link. Here's how to add one in the editor:

• Step 1: Click on [Available tags] located near the "Content" section title. This typically opens a list of merge tags that can be dynamically replaced with user-specific data during the email sending process.

• Step 2: Look for an "Unsubscribe" tag on the top, which may appear as something like [UNSUBSCRIBE_URL].

• Step 3: Copy the [UNSUBSCRIBE_URL] tag and paste it at the bottom of your email template with a clear call-to-action, such as:

  If you would like to stop receiving these emails, please click here to Unsubscribe.

  To hyperlink the word "unsubscribe" with the [UNSUBSCRIBE_URL] tag, follow these steps:

  1. Select the text you want to use as the hyperlink, such as “click here to unsubscribe” or similar.

  2. Click on the link icon at the top of the editor toolbar.

  3. Add the [UNSUBSCRIBE_URL] tag as the hyperlink URL.

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2. Adding an Unsubscribe Link in the Pro Editor

The Pro Editor offers more advanced customization options, giving you greater flexibility in design and placement of the unsubscribe link.

To comply with email marketing regulations and give recipients the option to opt out, it's essential to include an unsubscribe link. Here's how to add one in the editor:

• Step 1: Click on [Available tags] located near the "Content" section title. This typically opens a list of merge tags that can be dynamically replaced with user-specific data during the email sending process.

• Step 2: Look for an "Unsubscribe" tag on the top, which may appear as something like [UNSUBSCRIBE_URL].

• Step 3: Copy the [UNSUBSCRIBE_URL] tag and paste it at the bottom of your email template with a clear call-to-action, such as:

  If you would like to stop receiving these emails, please click here to Unsubscribe.

To hyperlink the word "unsubscribe" with the [UNSUBSCRIBE_URL] tag, follow these steps:

1. Select the text you want to use as the hyperlink, such as “click here to unsubscribe” or similar.

2. Click on the link icon at the top of the editor toolbar.

3. Add the [UNSUBSCRIBE_URL] tag as the hyperlink URL.

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Best Practices for Adding an Unsubscribe Link

• Placement: Place the unsubscribe link in the footer to maintain a clean email layout.

• Visibility: Ensure the unsubscribe text is easy to find but not overly prominent. This maintains professionalism while providing recipients with control.

• Compliance: Always include an unsubscribe link to adhere to email marketing regulations like CAN-SPAM and GDPR.

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Including an unsubscribe link in your email templates is essential for both compliance and customer satisfaction. By adding a visible, easy-to-use unsubscribe option in editors like Classic, and Pro, you empower recipients to manage their preferences and reduce the risk of spam complaints. Following these steps ensures your email campaigns are professional, respectful, and compliant with industry standards.