> For the complete documentation index, see [llms.txt](https://docs.bulkemailsetup.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bulkemailsetup.com/popular-topics/templates/available-tags.md).

# Available Tags

### **Available Tags Overview**

These tags enable you to personalize various aspects of your email, creating a tailored experience for each recipient. By strategically using these tags in subject lines, greetings, and calls-to-action, you can enhance engagement and build stronger connections with your audience.

<figure><img src="/files/3viXrS95hJItRHm3SQyj" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/EIggc31x82wGpgP6JVa5" alt=""><figcaption></figcaption></figure>

#### **1. Company Information Tags**

These tags pull details about the sender's company, which can be included in the footer or anywhere in the email.

* **\[COMPANY\_FULL\_ADDRESS]** – Full address of the company.
* **\[COMPANY\_NAME]** – Name of the company.
* **\[COMPANY\_WEBSITE]** – The website URL of the company.
* **\[COMPANY\_ADDRESS\_1] / \[COMPANY\_ADDRESS\_2]** – Address lines of the company.
* **\[COMPANY\_CITY]** – City where the company is located.
* **\[COMPANY\_ZONE] / \[COMPANY\_ZONE\_CODE]** – State/region name and code.
* **\[COMPANY\_ZIP]** – Zip code of the company.
* **\[COMPANY\_COUNTRY] / \[COMPANY\_COUNTRY\_CODE]** – Country name and country code.
* **\[COMPANY\_PHONE]** – Phone number of the company.

#### **2. Campaign-Specific Tags**

These tags retrieve details related to the email campaign being sent.

* **\[CAMPAIGN\_NAME]** – Name of the campaign.
* **\[CAMPAIGN\_TYPE]** – Type of campaign (e.g., promotional, transactional).
* **\[CAMPAIGN\_SUBJECT]** – Subject line of the email campaign.
* **\[CAMPAIGN\_TO\_NAME]** – Recipient's name used in the campaign.
* **\[CAMPAIGN\_FROM\_NAME]** – Sender's name.
* **\[CAMPAIGN\_FROM\_EMAIL]** – Sender's email address.
* **\[CAMPAIGN\_REPLY\_TO]** – Reply-to email address.
* **\[CAMPAIGN\_UID]** – Unique identifier for the campaign.
* **\[CAMPAIGN\_SEND\_AT]** – Scheduled send date and time.
* **\[CAMPAIGN\_STARTED\_AT]** – Actual start time of the campaign.
* **\[CAMPAIGN\_DATE\_ADDED]** – Date when the campaign was created.
* **\[CAMPAIGN\_SEGMENT\_NAME]** – Name of the segment used for the campaign.
* **\[CAMPAIGN\_VCARD\_URL]** – Link to download the campaign sender’s vCard.
* **\[CAMPAIGN\_TEMPLATE\_NAME]** – Name of the email template used.
* **\[CAMPAIGN\_URL]** – URL of the web version of the campaign.
* **\[CAMPAIGN\_REPORT\_ABUSE\_URL]** – A link for recipients to report abuse.

#### **3. List-Specific Tags**

These tags reference the contact list associated with the campaign.

* **\[LIST\_UID]** – Unique identifier for the contact list.
* **\[LIST\_NAME]** – Name of the contact list.
* **\[LIST\_SUBJECT]** – Subject line associated with the list.
* **\[LIST\_DESCRIPTION]** – Description of the list.
* **\[LIST\_FROM\_NAME]** – Default sender name for the list.
* **\[LIST\_FROM\_EMAIL]** – Default sender email for the list.

#### **4. Subscriber-Specific Tags**

These tags dynamically insert details about the email recipient.

* **\[SUBSCRIBER\_UID]** – Unique identifier of the subscriber.
* **\[SUBSCRIBER\_EMAIL\_NAME]** – The part of the email before '@' (e.g., "john" from <john@example.com>).
* **\[SUBSCRIBER\_EMAIL\_DOMAIN]** – The domain part of the email (e.g., "example.com").
* **\[SUBSCRIBER\_IP]** – The IP address used by the subscriber.
* **\[SUBSCRIBER\_DATE\_ADDED]** – Date when the subscriber was added to the list.
* **\[SUBSCRIBER\_DATE\_ADDED\_LOCALIZED]** – Localized date format.
* **\[SUBSCRIBER\_OPTIN\_IP]** – IP address from which the subscriber opted in.
* **\[SUBSCRIBER\_OPTIN\_DATE]** – Date when the subscriber opted in.
* **\[SUBSCRIBER\_CONFIRM\_IP]** – IP from which the subscriber confirmed their subscription.
* **\[SUBSCRIBER\_CONFIRM\_DATE]** – Date when the subscriber confirmed.
* **\[SUBSCRIBER\_LAST\_SENT\_DATE]** – The last date an email was sent to this subscriber.
* **\[SUBSCRIBER\_LAST\_SENT\_DATE\_LOCALIZED]** – Localized format of the last sent date.

#### **5. Date & Time Tags**

These tags dynamically insert the current date, time, or parts of the date.

* **\[CURRENT\_YEAR]** – Current year (e.g., 2025).
* **\[CURRENT\_MONTH]** – Current month in number format (e.g., 03).
* **\[CURRENT\_DAY]** – Current day of the month (e.g., 04).
* **\[CURRENT\_DATE]** – Full current date (e.g., 2025-03-04).
* **\[CURRENT\_MONTH\_FULL\_NAME]** – Full name of the current month (e.g., March).
* **\[DATE]** – Current date.
* **\[DATETIME]** – Current date and time.

#### **6. Email Personalization Tags**

These allow inserting recipient-specific details dynamically.

* **\[EMAIL]** – The subscriber's email address.
* **\[FNAME]** – First name of the subscriber (if available).
* **\[LNAME]** – Last name of the subscriber (if available).

#### **7. Unsubscribe & Subscription Tags**

These tags provide subscription and unsubscription links.

* **\[SUBSCRIBE\_URL] / \[SUBSCRIBE\_LINK]** – Link for the recipient to subscribe.
* **\[UNSUBSCRIBE\_URL] / \[UNSUBSCRIBE\_LINK]** – General unsubscribe link.
* **\[DIRECT\_UNSUBSCRIBE\_URL] / \[DIRECT\_UNSUBSCRIBE\_LINK]** – Direct unsubscribe link (no confirmation required).
* **\[UNSUBSCRIBE\_FROM\_CUSTOMER\_URL] / \[UNSUBSCRIBE\_FROM\_CUSTOMER\_LINK]** – Unsubscribe link specific to the customer.

#### **8. Miscellaneous Tags**

* **\[UPDATE\_PROFILE\_URL]** – Link for the subscriber to update their profile.
* **\[WEB\_VERSION\_URL]** – Link to view the email in a web browser.
* **\[FORWARD\_FRIEND\_URL]** – Link to forward the email to a friend.
* **\[CURRENT\_DOMAIN\_URL] / \[CURRENT\_DOMAIN]** – Current sending domain.
* **\[SIGN\_LT] / \[SIGN\_LTE] / \[SIGN\_GT] / \[SIGN\_GTE]** – Comparison signs for conditional logic.
* **\[DS\_NAME] / \[DS\_HOST] / \[DS\_TYPE] / \[DS\_ID]** – Delivery server details.
* **\[DS\_FROM\_NAME] / \[DS\_FROM\_EMAIL] / \[DS\_REPLYTO\_EMAIL]** – Sender details from the delivery server.

#### **9. Dynamic Content Tags**

* **\[RANDOM\_CONTENT:a|b|c]** – Randomly inserts one of the specified options (e.g., "a", "b", or "c").
* **\[REMOTE\_CONTENT url='<https://www.google.com/>']** – Inserts content from a remote URL.
* **\[COUNTDOWN until='2025-03-04 18:26:18' size='large' text-color='db9842' background-color='ffffff' show-circle='yes' circle-background-color='ffcccc' circle-foreground-color='ff0000' max-frames=60 show-text-label='yes']** – Displays a countdown timer until a specific date and time.

### **How These Tags Work**

* When an email campaign is sent, the system automatically replaces these tags with the actual values corresponding to the subscriber, campaign, company, or list.
* They help **personalize emails**, making them feel more relevant to the recipient.
* Certain tags, such as **unsubscribe links**, are often mandatory in email marketing platforms to comply with regulations.

{% hint style="info" %}
The tags `[FNAME]` and `[LNAME]` are custom list-based tags. Before using them, please verify the [custom tags](/popular-topics/contacts/custom-fields.md) available in your list for this campaign.
{% endhint %}

***

Incorporating personalization tags into your email campaigns is a powerful way to engage recipients and make your messages stand out.&#x20;

By using tags like `[FNAME]`, `[LNAME]`, and others strategically throughout your emails, you can create a customized experience that resonates with your audience. Whether you’re personalizing subject lines, greetings, or footers, each tag contributes to a more relatable and professional communication.&#x20;

Remember to double-check your custom tags for accuracy and relevance in each campaign, especially when using features like Name Rotation.&#x20;

Thoughtful personalization can significantly boost open rates, click-throughs, and overall engagement, helping you build stronger connections with your audience and achieve better results from your email marketing efforts.