Available Tags
Learn how to boost email engagement using personalization tags. Discover dynamic ways to customize emails for improved open rates and stronger connections.
Available Tags Overview
These tags enable you to personalize various aspects of your email, creating a tailored experience for each recipient. By strategically using these tags in subject lines, greetings, and calls-to-action, you can enhance engagement and build stronger connections with your audience.
1. Company Information Tags
These tags pull details about the sender's company, which can be included in the footer or anywhere in the email.
[COMPANY_FULL_ADDRESS] – Full address of the company.
[COMPANY_NAME] – Name of the company.
[COMPANY_WEBSITE] – The website URL of the company.
[COMPANY_ADDRESS_1] / [COMPANY_ADDRESS_2] – Address lines of the company.
[COMPANY_CITY] – City where the company is located.
[COMPANY_ZONE] / [COMPANY_ZONE_CODE] – State/region name and code.
[COMPANY_ZIP] – Zip code of the company.
[COMPANY_COUNTRY] / [COMPANY_COUNTRY_CODE] – Country name and country code.
[COMPANY_PHONE] – Phone number of the company.
2. Campaign-Specific Tags
These tags retrieve details related to the email campaign being sent.
[CAMPAIGN_NAME] – Name of the campaign.
[CAMPAIGN_TYPE] – Type of campaign (e.g., promotional, transactional).
[CAMPAIGN_SUBJECT] – Subject line of the email campaign.
[CAMPAIGN_TO_NAME] – Recipient's name used in the campaign.
[CAMPAIGN_FROM_NAME] – Sender's name.
[CAMPAIGN_FROM_EMAIL] – Sender's email address.
[CAMPAIGN_REPLY_TO] – Reply-to email address.
[CAMPAIGN_UID] – Unique identifier for the campaign.
[CAMPAIGN_SEND_AT] – Scheduled send date and time.
[CAMPAIGN_STARTED_AT] – Actual start time of the campaign.
[CAMPAIGN_DATE_ADDED] – Date when the campaign was created.
[CAMPAIGN_SEGMENT_NAME] – Name of the segment used for the campaign.
[CAMPAIGN_VCARD_URL] – Link to download the campaign sender’s vCard.
[CAMPAIGN_TEMPLATE_NAME] – Name of the email template used.
[CAMPAIGN_URL] – URL of the web version of the campaign.
[CAMPAIGN_REPORT_ABUSE_URL] – A link for recipients to report abuse.
3. List-Specific Tags
These tags reference the contact list associated with the campaign.
[LIST_UID] – Unique identifier for the contact list.
[LIST_NAME] – Name of the contact list.
[LIST_SUBJECT] – Subject line associated with the list.
[LIST_DESCRIPTION] – Description of the list.
[LIST_FROM_NAME] – Default sender name for the list.
[LIST_FROM_EMAIL] – Default sender email for the list.
4. Subscriber-Specific Tags
These tags dynamically insert details about the email recipient.
[SUBSCRIBER_UID] – Unique identifier of the subscriber.
[SUBSCRIBER_EMAIL_NAME] – The part of the email before '@' (e.g., "john" from john@example.com).
[SUBSCRIBER_EMAIL_DOMAIN] – The domain part of the email (e.g., "example.com").
[SUBSCRIBER_IP] – The IP address used by the subscriber.
[SUBSCRIBER_DATE_ADDED] – Date when the subscriber was added to the list.
[SUBSCRIBER_DATE_ADDED_LOCALIZED] – Localized date format.
[SUBSCRIBER_OPTIN_IP] – IP address from which the subscriber opted in.
[SUBSCRIBER_OPTIN_DATE] – Date when the subscriber opted in.
[SUBSCRIBER_CONFIRM_IP] – IP from which the subscriber confirmed their subscription.
[SUBSCRIBER_CONFIRM_DATE] – Date when the subscriber confirmed.
[SUBSCRIBER_LAST_SENT_DATE] – The last date an email was sent to this subscriber.
[SUBSCRIBER_LAST_SENT_DATE_LOCALIZED] – Localized format of the last sent date.
5. Date & Time Tags
These tags dynamically insert the current date, time, or parts of the date.
[CURRENT_YEAR] – Current year (e.g., 2025).
[CURRENT_MONTH] – Current month in number format (e.g., 03).
[CURRENT_DAY] – Current day of the month (e.g., 04).
[CURRENT_DATE] – Full current date (e.g., 2025-03-04).
[CURRENT_MONTH_FULL_NAME] – Full name of the current month (e.g., March).
[DATE] – Current date.
[DATETIME] – Current date and time.
6. Email Personalization Tags
These allow inserting recipient-specific details dynamically.
[EMAIL] – The subscriber's email address.
[FNAME] – First name of the subscriber (if available).
[LNAME] – Last name of the subscriber (if available).
7. Unsubscribe & Subscription Tags
These tags provide subscription and unsubscription links.
[SUBSCRIBE_URL] / [SUBSCRIBE_LINK] – Link for the recipient to subscribe.
[UNSUBSCRIBE_URL] / [UNSUBSCRIBE_LINK] – General unsubscribe link.
[DIRECT_UNSUBSCRIBE_URL] / [DIRECT_UNSUBSCRIBE_LINK] – Direct unsubscribe link (no confirmation required).
[UNSUBSCRIBE_FROM_CUSTOMER_URL] / [UNSUBSCRIBE_FROM_CUSTOMER_LINK] – Unsubscribe link specific to the customer.
8. Miscellaneous Tags
[UPDATE_PROFILE_URL] – Link for the subscriber to update their profile.
[WEB_VERSION_URL] – Link to view the email in a web browser.
[FORWARD_FRIEND_URL] – Link to forward the email to a friend.
[CURRENT_DOMAIN_URL] / [CURRENT_DOMAIN] – Current sending domain.
[SIGN_LT] / [SIGN_LTE] / [SIGN_GT] / [SIGN_GTE] – Comparison signs for conditional logic.
[DS_NAME] / [DS_HOST] / [DS_TYPE] / [DS_ID] – Delivery server details.
[DS_FROM_NAME] / [DS_FROM_EMAIL] / [DS_REPLYTO_EMAIL] – Sender details from the delivery server.
9. Dynamic Content Tags
[RANDOM_CONTENT:a|b|c] – Randomly inserts one of the specified options (e.g., "a", "b", or "c").
[REMOTE_CONTENT url='https://www.google.com/'] – Inserts content from a remote URL.
[COUNTDOWN until='2025-03-04 18:26:18' size='large' text-color='db9842' background-color='ffffff' show-circle='yes' circle-background-color='ffcccc' circle-foreground-color='ff0000' max-frames=60 show-text-label='yes'] – Displays a countdown timer until a specific date and time.
How These Tags Work
When an email campaign is sent, the system automatically replaces these tags with the actual values corresponding to the subscriber, campaign, company, or list.
They help personalize emails, making them feel more relevant to the recipient.
Certain tags, such as unsubscribe links, are often mandatory in email marketing platforms to comply with regulations.
The tags [FNAME] and [LNAME] are custom list-based tags. Before using them, please verify the custom tags available in your list for this campaign.
Incorporating personalization tags into your email campaigns is a powerful way to engage recipients and make your messages stand out.
By using tags like [FNAME], [LNAME], and others strategically throughout your emails, you can create a customized experience that resonates with your audience. Whether you’re personalizing subject lines, greetings, or footers, each tag contributes to a more relatable and professional communication.
Remember to double-check your custom tags for accuracy and relevance in each campaign, especially when using features like Name Rotation.
Thoughtful personalization can significantly boost open rates, click-throughs, and overall engagement, helping you build stronger connections with your audience and achieve better results from your email marketing efforts.
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