Warm-Up Plan

Gradually increase email sending volume with our automated warm-up plan to boost deliverability, build sender reputation, and maximize email campaign success.

Warm-Up Plan: Boost Your Deliverability

Introduction

In the world of email marketing and bulk messaging, deliverability is key.

Sending a large volume of emails without proper preparation can lead to low engagement rates, spam complaints, or even blacklisting by email service providers. To prevent these issues, our system generates a tailored warm-up plan based on your maximum sending volume.

This article explains how the warm-up process works and how it benefits your email campaigns.

What Is an Email Warm-Up Plan?

An email warm-up plan is a strategic approach to gradually increasing your email sending volume over a set period, typically ranging up to 30 to 60 days. This gradual increase helps build a positive reputation with Internet Service Providers (ISPs) and avoids triggering spam filters. By starting with smaller volumes and progressively scaling up, you demonstrate consistent and responsible sending behavior.

How to Update Email Sending Speed on Your Server?

You can adjust the Minute/hourly/Daily sending quota based on your IP warm-up plan and requirements as follows.

Updating Server Sending Quota

To adjust the email sending speed on your server, follow these steps:

1. Open the Delivery Server Menu:

   • Navigate to the "Server" menu in your dashboard.

   • Select the "Delivery Server" submenu.

2. Update Sending Quota:

   • Click on "Update" to modify the quota settings.

   • Adjust the Minute, Hourly, and Daily Quota as per your warm-up plan and sending requirements.

Important Notes:

• Do not modify or update any other fields, as this may cause your server to become inactive.

• Stick to your warm-up plan and avoid setting a higher hourly quota than recommended. Sending emails too fast or making sudden increases in email volume can lead to deliverability issues and potential blacklisting.

Basic Setup: 30-Day Warm-up Plan

Warmup Age (Days)	Minute Quota	Hourly Quota	Daily Quota
1	1	10	240
2	1	15	360
3	1	20	480
4	1	25	600
5	1	30	720
6	1	40	960
7	1	50	1200
8	1	60	1440
9	2	75	1800
10	2	90	2160
11	2	110	2640
12	3	130	3120
13	3	150	3600
14	3	180	4320
15	4	210	5040
16	5	250	6000
17	5	300	7200
18	6	350	8400
19	7	400	9600
20	8	450	10800
21	9	500	12000
22	10	550	13200
23	10	600	14400
24	11	650	15600
25	12	700	16800
26	13	800	19200
27	14	850	20400
28	16	900	21600
29	17	950	22800
30	18	1050	25000

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Advance Setup: 30-Day Warm-up Plan

This warm-up plan is for each delivery server individually to gradually increase sending volume while maintaining a good sender reputation.

Warmup Age (Days)	Minute Quota	Hourly Quota	Daily Quota
1	1	10	240
2	1	20	480
3	1	40	960
4	1	60	1440
5	2	90	2160
6	2	120	2880
7	3	160	3840
8	4	200	4800
9	5	250	6000
10	5	300	7200
11	7	400	9600
12	9	500	12000
13	10	600	14400
14	13	750	18000
15	15	900	21600
16	18	1100	26400
17	22	1300	31200
18	25	1500	36000
19	29	1700	40800
20	32	1900	45600
21	35	2100	50400
22	38	2250	54000
23	40	2400	57600
24	42	2500	60000
25	44	2600	62400
26	45	2650	63600
27	46	2700	64800
28	47	2750	66000
29	48	2780	66720
30	47	2800	67000

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Custom Setup: 30-Day Warm-up Plan

This warm-up plan is for each delivery server individually to gradually increase sending volume while maintaining a good sender reputation.

Warmup Age (Days)	Minute Quota	Hourly Quota	Daily Quota
1	1	10	240
2	1	30	720
3	1	50	1200
4	2	80	1920
5	2	120	2880
6	3	160	3840
7	4	200	4800
8	5	250	6000
9	5	300	7200
10	7	400	9600
11	9	500	12000
12	10	600	14400
13	13	750	18000
14	15	900	21600
15	18	1100	26400
16	22	1300	31200
17	27	1600	38400
18	30	1800	43200
19	34	2000	48000
20	37	2200	52800
21	40	2400	57600
22	44	2600	62400
23	47	2800	67200
24	50	3000	72000
25	53	3200	76800
26	55	3300	79200
27	57	3400	81600
28	58	3450	82800
29	59	3480	83520
30	60	3500	84000

Benefits of Following the Warm-Up Plan

Improved Deliverability

By adhering to the warm-up plan, you increase the likelihood that your emails will reach the inbox rather than the spam folder. ISPs are more accepting of senders who gradually increase their volume.

Enhanced Sender Reputation

A gradual increase in sending volume signals to ISPs that you are a legitimate sender. This improves your sender score and overall reputation.

Data-Driven Insights

Starting with smaller volumes allows you to monitor engagement metrics like open rates and click-through rates. You can use this data to make necessary adjustments early in the campaign.

Tips for a Successful Warm-Up

• Maintain List Hygiene: Ensure your email list is clean and updated. Remove invalid or inactive email addresses to reduce bounce rates.

• Engage Your Audience: Send relevant and valuable content to encourage positive engagement, which boosts your sender reputation.

• Monitor Performance: Keep an eye on key metrics and be prepared to adjust your strategy as needed.

Conclusion

Implementing a warm-up plan is a crucial step in maximizing the effectiveness of your email campaigns. Our system's automatically generated warm-up plans are designed to help you safely reach your maximum sending volume while maintaining a strong sender reputation. By following the plan and best practices outlined above, you'll enhance deliverability and achieve better engagement with your audience.

For any questions or additional support, feel free to contact our customer service team. We're here to help you succeed in your email marketing efforts.