# Warm-Up Plan

### Warm-Up Plan: Boost Your Deliverability

### Introduction

In the world of email marketing and bulk messaging, deliverability is key. 

Sending a large volume of emails without proper preparation can lead to low engagement rates, spam complaints, or even blacklisting by email service providers. To prevent these issues, our system generates a tailored **warm-up plan** based on your maximum sending volume. 

This article explains how the warm-up process works and how it benefits your email campaigns.

### What Is an Email Warm-Up Plan?

An email warm-up plan is a strategic approach to gradually increasing your email sending volume over a set period, typically ranging up to **30 to 60 days**. This gradual increase helps build a positive reputation with Internet Service Providers (ISPs) and avoids triggering spam filters. By starting with smaller volumes and progressively scaling up, you demonstrate consistent and responsible sending behavior.

### **How to Update Email Sending Speed on Your Server?**

You can adjust the **Minute/hourly/Daily sending quota** based on your **IP warm-up plan** and requirements as follows.

**Updating Server Sending Quota**

To adjust the email sending speed on your server, follow these steps:

1. **Open the Delivery Server Menu:**
   * Navigate to the **"Server"** menu in your dashboard.
   * Select the **"Delivery Server"** submenu.
2. **Update Sending Quota:**
   * Click on **"Update"** to modify the quota settings.
   * Adjust the **Minute, Hourly, and Daily Quota** as per your **warm-up plan** and sending requirements.

<figure><img src="/files/Hlz4Cw5clRd93xJN8cNY" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
**Important Notes:**

* **Do not modify or update any other fields**, as this may cause your server to become inactive.
* **Stick to your warm-up plan** and avoid setting a higher hourly quota than recommended. Sending emails too fast or making sudden increases in email volume can lead to deliverability issues and potential blacklisting.
  {% endhint %}

### Basic Setup: 30-Day Warm-up Plan

<table data-full-width="true"><thead><tr><th width="175.7578125">Warmup Age (Days)</th><th>Minute Quota</th><th>Hourly Quota</th><th>Daily Quota</th></tr></thead><tbody><tr><td>1</td><td>1</td><td>10</td><td>240</td></tr><tr><td>2</td><td>1</td><td>15</td><td>360</td></tr><tr><td>3</td><td>1</td><td>20</td><td>480</td></tr><tr><td>4</td><td>1</td><td>25</td><td>600</td></tr><tr><td>5</td><td>1</td><td>30</td><td>720</td></tr><tr><td>6</td><td>1</td><td>40</td><td>960</td></tr><tr><td>7</td><td>1</td><td>50</td><td>1200</td></tr><tr><td>8</td><td>1</td><td>60</td><td>1440</td></tr><tr><td>9</td><td>2</td><td>75</td><td>1800</td></tr><tr><td>10</td><td>2</td><td>90</td><td>2160</td></tr><tr><td>11</td><td>2</td><td>110</td><td>2640</td></tr><tr><td>12</td><td>3</td><td>130</td><td>3120</td></tr><tr><td>13</td><td>3</td><td>150</td><td>3600</td></tr><tr><td>14</td><td>3</td><td>180</td><td>4320</td></tr><tr><td>15</td><td>4</td><td>210</td><td>5040</td></tr><tr><td>16</td><td>5</td><td>250</td><td>6000</td></tr><tr><td>17</td><td>5</td><td>300</td><td>7200</td></tr><tr><td>18</td><td>6</td><td>350</td><td>8400</td></tr><tr><td>19</td><td>7</td><td>400</td><td>9600</td></tr><tr><td>20</td><td>8</td><td>450</td><td>10800</td></tr><tr><td>21</td><td>9</td><td>500</td><td>12000</td></tr><tr><td>22</td><td>10</td><td>550</td><td>13200</td></tr><tr><td>23</td><td>10</td><td>600</td><td>14400</td></tr><tr><td>24</td><td>11</td><td>650</td><td>15600</td></tr><tr><td>25</td><td>12</td><td>700</td><td>16800</td></tr><tr><td>26</td><td>13</td><td>800</td><td>19200</td></tr><tr><td>27</td><td>14</td><td>850</td><td>20400</td></tr><tr><td>28</td><td>16</td><td>900</td><td>21600</td></tr><tr><td>29</td><td>17</td><td>950</td><td>22800</td></tr><tr><td>30</td><td>18</td><td>1050</td><td>25000</td></tr></tbody></table>

***

### Advance Setup: 30-Day Warm-up Plan

This warm-up plan is for each **delivery server individually** to gradually increase sending volume while maintaining a good sender reputation.

| Warmup Age (Days) | Minute Quota | Hourly Quota | Daily Quota |
| ----------------- | ------------ | ------------ | ----------- |
| 1                 | 1            | 10           | 240         |
| 2                 | 1            | 20           | 480         |
| 3                 | 1            | 40           | 960         |
| 4                 | 1            | 60           | 1440        |
| 5                 | 2            | 90           | 2160        |
| 6                 | 2            | 120          | 2880        |
| 7                 | 3            | 160          | 3840        |
| 8                 | 4            | 200          | 4800        |
| 9                 | 5            | 250          | 6000        |
| 10                | 5            | 300          | 7200        |
| 11                | 7            | 400          | 9600        |
| 12                | 9            | 500          | 12000       |
| 13                | 10           | 600          | 14400       |
| 14                | 13           | 750          | 18000       |
| 15                | 15           | 900          | 21600       |
| 16                | 18           | 1100         | 26400       |
| 17                | 22           | 1300         | 31200       |
| 18                | 25           | 1500         | 36000       |
| 19                | 29           | 1700         | 40800       |
| 20                | 32           | 1900         | 45600       |
| 21                | 35           | 2100         | 50400       |
| 22                | 38           | 2250         | 54000       |
| 23                | 40           | 2400         | 57600       |
| 24                | 42           | 2500         | 60000       |
| 25                | 44           | 2600         | 62400       |
| 26                | 45           | 2650         | 63600       |
| 27                | 46           | 2700         | 64800       |
| 28                | 47           | 2750         | 66000       |
| 29                | 48           | 2780         | 66720       |
| 30                | 47           | 2800         | 67000       |

***

### Custom Setup: 30-Day Warm-up Plan

This warm-up plan is for each **delivery server individually** to gradually increase sending volume while maintaining a good sender reputation.

| Warmup Age (Days) | Minute Quota | Hourly Quota | Daily Quota |
| ----------------- | ------------ | ------------ | ----------- |
| 1                 | 1            | 10           | 240         |
| 2                 | 1            | 30           | 720         |
| 3                 | 1            | 50           | 1200        |
| 4                 | 2            | 80           | 1920        |
| 5                 | 2            | 120          | 2880        |
| 6                 | 3            | 160          | 3840        |
| 7                 | 4            | 200          | 4800        |
| 8                 | 5            | 250          | 6000        |
| 9                 | 5            | 300          | 7200        |
| 10                | 7            | 400          | 9600        |
| 11                | 9            | 500          | 12000       |
| 12                | 10           | 600          | 14400       |
| 13                | 13           | 750          | 18000       |
| 14                | 15           | 900          | 21600       |
| 15                | 18           | 1100         | 26400       |
| 16                | 22           | 1300         | 31200       |
| 17                | 27           | 1600         | 38400       |
| 18                | 30           | 1800         | 43200       |
| 19                | 34           | 2000         | 48000       |
| 20                | 37           | 2200         | 52800       |
| 21                | 40           | 2400         | 57600       |
| 22                | 44           | 2600         | 62400       |
| 23                | 47           | 2800         | 67200       |
| 24                | 50           | 3000         | 72000       |
| 25                | 53           | 3200         | 76800       |
| 26                | 55           | 3300         | 79200       |
| 27                | 57           | 3400         | 81600       |
| 28                | 58           | 3450         | 82800       |
| 29                | 59           | 3480         | 83520       |
| 30                | 60           | 3500         | 84000       |

### Benefits of Following the Warm-Up Plan

#### Improved Deliverability

By adhering to the warm-up plan, you increase the likelihood that your emails will reach the inbox rather than the spam folder. ISPs are more accepting of senders who gradually increase their volume.

#### Enhanced Sender Reputation

A gradual increase in sending volume signals to ISPs that you are a legitimate sender. This improves your sender score and overall reputation.

#### Data-Driven Insights

Starting with smaller volumes allows you to monitor engagement metrics like open rates and click-through rates. You can use this data to make necessary adjustments early in the campaign.

### Tips for a Successful Warm-Up

* **Maintain List Hygiene:** Ensure your email list is clean and updated. Remove invalid or inactive email addresses to reduce bounce rates.
* **Engage Your Audience:** Send relevant and valuable content to encourage positive engagement, which boosts your sender reputation.
* **Monitor Performance:** Keep an eye on key metrics and be prepared to adjust your strategy as needed.

### Conclusion

Implementing a warm-up plan is a crucial step in maximizing the effectiveness of your email campaigns. Our system's automatically generated warm-up plans are designed to help you safely reach your maximum sending volume while maintaining a strong sender reputation. By following the plan and best practices outlined above, you'll enhance deliverability and achieve better engagement with your audience.

For any questions or additional support, feel free to contact our customer service team. We're here to help you succeed in your email marketing efforts.


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