Own Email Software & SMTP?

Learn whether you need your own email marketing software or SMTP server with BulkEmailSetup. Understand sending limits when using BulkEmailSetup’s SMTP.

Do I Require My Own Email Marketing Software & SMTP? What Are the Sending Limits?

When setting up an email marketing system, many businesses wonder whether they need their own email marketing software and SMTP server or if they can rely on BulkEmailSetup’s SMTP services. Below, we break down the differences, requirements, and sending limits for both options.

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1. Do I Need My Own Email Marketing Software?

✅ You Have Two Options:

1. Use Your Own Email Marketing Software (e.g., Your own App, CRM) – For businesses needing full control, customization, and bulk sending flexibility.

2. Use a BulkEmailSetup Email Platform – We will setup the email application for you by default with any BulkEmailSetup plan, to send your bulk emails. If you don’t want to manage software, you can integrate with BulkEmailSetup’s SMTP or external services like Mailgun, Amazon SES, or SendGrid.

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2. Do I Need My Own SMTP Server?

✅ Options for SMTP:

• Set Up Your Own SMTP Server – This option requires a VPS, dedicated IPs, and a domain setup, but it allows unlimited sending based on your infrastructure. You can choose a suitable BulkEmailSetup plan based on your sending requirements, and we will handle the SMTP setup for you.

• Use a Third-Party SMTP or APIs – No server management needed. You can integrate external services like Mailgun, Amazon SES, SendGrid, or use inboxes such as Google Workspace, Outlook 365, Zoho, etc. Please note, additional charges may apply based on the provider's pricing and your usage.

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3. What Are the Sending Limits When Using BulkEmailSetup’s SMTP?

If you use BulkEmailSetup’s SMTP setup, sending limits are based on your plan (number of server, IPs and domains). Below is an estimated sending guideline:

SMTP Type	Estimated Daily Sending Limit	Hourly Sending Limit
Basic Setup	20,000 emails/day	1,000 emails/hour
Adavnce Setup	200,000 emails/day	8,400+ emails/hour
Custom Setup	1,000,000+ emails/day	42,000+ emails/hour

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4. Should You Choose BulkEmailSetup’s SMTP setup or Your external SMTP or APIs?

Feature	External SMTP or APIs	BulkEmailSetup's Own SMTP Server
Setup Complexity	No setup required	Requires VPS, IPs, domain setup
Control Over Sending	Limited by provider plan	Full control, unlimited sending
IP & Domain Reputation	Managed for them	Must warm up and manage yourself
Long-Term Cost	Subscription-based	One-time setup + infrastructure fees

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📩 Need help setting up an SMTP server or choosing the right plan? Contact BulkEmailSetup today!