Common Queries

Explore answers to common queries, including email campaign tracking, IP warm-up, domain management, authentication and email delivery.

Common Queries

We've compiled a list of common queries to help you navigate through the various aspects of email sending.

Table of Contents

1. Can I rotate sender details or subject line automatically?

2. What Is the Difference Between SMTP Servers & External Delivery Servers?

3. How Can I Handle Bounces from Microsoft Emails?

4. How Can I Improve My Email Deliverability?

5. What Is IP Warmup, and Why Is It Important?

6. How do I ensure good deliverability rates?

7. How Do I Monitor My Email Campaign Performance?

8. Can You Fix My Email Delivery Issues?

9. How Do I Add and Manage Sending Domains?

10. How to Avoid Spam Complaints?

11. What is Internal Bounce?

12. How Rotation Works?

13. How Do I Warm Up a New IP Address?

14. How Do I Authenticate My Emails with SPF, DKIM, and DMARC?

15. How Do I Prevent My Emails from Going to Spam?

16. Can I Send Email Campaigns to Purchased Lists?

17. How Do I Track Open Rates and Click-Through Rates?

18. How Do I Integrate External Email Delivery Providers Like Mailgun, Amazon SES or Sparkpost?

19. How Do I Handle Bounced Emails?

20. How Can I Handle Complaints and Unsubscribes?

21. How Can I Add a New IP to My SMTP Server?

22. What Happens If My IP or Domain Gets Blacklisted?

23. Can I Schedule Emails for Future Sending?

24. How Do I Monitor Bounce Rates in My Campaign?

25. What is automated warmup?

26. What Are the Best Practices for Email Authentication?

27. How Can I Improve Email Open Rates?

28. How Do I Set Up SPF, DKIM for My Sending Domain?

29. How Do I Add Custom From Names and Email Addresses?

30. How Do I Set Up My First SMTP Server?

1. Can I rotate sender details or subject line automatically?

Q: Can I rotate sender details or subject line automatically?

A: Yes, our Email App offers a Rotation Feature that allows you to automatically rotate sender details and subject lines during your email campaigns. This feature helps simulate one-to-one email communication, improve engagement, and reduce the chances of emails being marked as spam.

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What Can Be Rotated?

1. Sender Details:

   • From Name: Rotate different names to add variety to your emails.

   • From Email Address: Use multiple email addresses to distribute sending.

2. Subject Lines:

   • Create multiple subject lines for the same email campaign. Our Email App will rotate them, ensuring recipients see varied and unique subject lines.

3. Email Content (Optional):

   • For advanced users, email body content can also be rotated for added personalization.

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How to Use the Rotation Feature?

1. Go to your Campaign Setup page.

2. Add multiple sender details and subject lines in the designated fields.

3. Enable the Rotation Option during campaign configuration.

4. Our Email App will handle the rest, rotating the provided details automatically for each email sent.

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Benefits of Rotation

• Increases email deliverability by reducing spam filters' chances of identifying bulk patterns.

• Enhances personalization, making your emails appear tailored to individual recipients.

• Maximizes recipient engagement with varied subject lines and sender information.

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By leveraging Rotation Feature, you can improve the effectiveness of your campaigns while maintaining compliance with best practices for bulk emailing.

For a full guide, visit the Rotation Feature.

1. What Is the Difference Between SMTP Servers & External Delivery Servers?

Q: What Is the Difference Between SMTP Servers and External Delivery Servers?

A: SMTP servers offer full control over your email infrastructure, ideal for cold emailing and custom configurations, but come with higher management responsibility.

External delivery servers like Amazon SES or Mailgun offer ease of use, better scalability, and high deliverability but can come with additional costs.

For a full guide, visit the SMTP vs External Delivery Servers

1. How Can I Handle Bounces from Microsoft Emails?

Q: How can I handle bounces from Microsoft email addresses (e.g., Outlook, Hotmail)?

A: Microsoft email services have strict filtering policies. To reduce bounces:

• Ensure your emails are well-structured and non-spammy.

• Keep your sending reputation clean with proper IP warm-up and authentication.

• Maintain a clean email list with verified addresses.

For more details, check out Handling Bounces for Microsoft Emails.

1. How Can I Improve My Email Deliverability?

Q: What steps can I take to improve my email deliverability?

A: Here are some key actions:

• Use high-quality, verified email lists.

• Warm up new IP addresses gradually.

• Avoid using spammy words or phrases in your email content.

• Regularly monitor your sending reputation and adjust your strategy accordingly.

• Authenticate your emails with SPF, DKIM, and DMARC.

For more details, check out Understanding Email Delivery

1. What Is IP Warmup, and Why Is It Important?

Q: What is IP warmup, and why do I need it?

A: IP warmup is the process of gradually increasing the volume of emails sent from a new IP address to build a positive reputation with email providers. It is essential to avoid your emails being marked as spam or blocked, especially when using new or untrusted IPs.

For more information, refer to the IP warm-up plan.

1. How do I ensure good deliverability rates?

Q: How do I ensure good deliverability rates?

A: To achieve good email deliverability rates, it is essential to ensure your email infrastructure, content, and sending practices are optimized. One effective way to improve deliverability is by using external delivery servers.

Use External Delivery Servers

External delivery providers, such as Amazon SES, Mailgun, and SparkPost, offer highly reliable and scalable email delivery solutions. These services are designed to handle large volumes of emails, ensuring better inbox placement and fewer deliverability issues. Their advanced infrastructure, monitoring tools, and reputation management make them ideal for businesses aiming to maximize email success.

Advantages of External Providers:

• High reliability: Ensures emails are delivered on time and to the intended recipients.

• Scalability: Suitable for businesses with growing email needs.

• Reduced management: External providers handle technical aspects like IP reputation, blacklisting, and compliance.

Important Note: While these services provide excellent deliverability, they may involve additional costs depending on your sending volume and the provider's pricing.

Our Email App Compatibility

With our Email App, you can easily integrate these external delivery providers. By combining the reliability of external delivery servers with our Email App powerful email marketing features, you can achieve optimal deliverability for your campaigns. For detailed instructions, refer to the section on Types of Delivery Servers Available.

1. How Do I Monitor My Email Campaign Performance?

Q: How do I track the performance of my email campaigns?

A: You can track various metrics such as open rates, click rates, bounces, and unsubscribes. We provide detailed reports that give insights into how well your campaigns are performing. This helps you optimize future campaigns for better results.

For more information, refer to the Campaign Report.

1. Can You Fix My Email Delivery Issues?

Q: Can you help me fix my email delivery issues?

A: Email delivery issues often depend on inbox providers and factors beyond our control, like spam filters and blacklisting.

However, we provide tools for monitoring and managing your sending reputation, including IP warmup, bounce handling, and email authentication to improve delivery rates. For more, check our Understanding Email Delivery.

For more details, check out Understanding Email Delivery

1. How Do I Add and Manage Sending Domains?

Q: How can I add and manage my sending domains?

A: You can easily add and manage your sending domains within the platform’s settings.

After adding a domain, we’ll guide you through configuring DNS records for SPF, DKIM, and DMARC to ensure proper email authentication.

1. How to Avoid Spam Complaints?

Q: How can I reduce and manage spam complaints?

A: To avoid spam complaints:

• Always include an easy and visible unsubscribe link.

• Send only relevant and personalized content.

• Ensure your email list is clean and up-to-date.

• Monitor complaint rates regularly and adjust your strategies accordingly.

For more details, check out Understanding Email Delivery

1. What is Internal Bounce?

Q: What is Internal Bounce?

A: Internal bounces occur due to issues within your own email sending infrastructure. This may include:

• Misconfigured sender addresses, leading to failed email routing.

• Restrictions imposed by your sending IP, such as blocks from certain ISPs or firewalls.

• Server overloads or downtime, causing interruptions during sending.

Internal bounces highlight potential issues within your system rather than with the recipient’s address. Monitoring and resolving internal bounces promptly can improve your delivery rates and maintain server performance.

Learn more about the Bounces.

1. How Rotation works?

Q: How rotation works?

Rotation feature allows you to rotate key elements like the "From name", "From email address", "subject lines", and "email content".

This creates unique, personalized emails for each recipient, making your campaigns appear less like bulk emails and more like individual messages.

Rotation helps to improve email deliverability, and increase engagement. By using this feature, you can simulate one-to-one communication rather than sending generic mass emails. For more details, explore how Rotation works.

1. How Do I Warm Up a New IP Address?

Q: What is IP warm-up, and how do I start it for a new IP?

A: IP warm-up is the process of gradually increasing email sending volume from a new IP to build a positive sender reputation.

Our Email App has an automated IP warm-up plan to help you avoid spam filters.

For more information, visit IP Warm-Up Plan.

1. How Do I Authenticate My Emails with SPF, DKIM, and DMARC?

Q: How do I set up SPF, DKIM, and DMARC for my domain?

A: Setting up SPF, DKIM, and DMARC records involves configuring your domain’s DNS settings.

Our Email App provides detailed instructions for each record to ensure your emails are authenticated and have a higher chance of landing in the inbox.

For a full guide, visit the Understanding SPF, DKIM, and DMARC

1. How Do I Prevent My Emails from Going to Spam?

Q: What can I do to make sure my emails don’t go to spam?

A: To prevent your emails from going to spam, maintain a clean email list, authenticate your emails, and avoid using spammy words.

Our Email App offers features to help you with deliverability management, such as bounce handling and spam complaint tracking.

For more details, check out Understanding Email Delivery.

1. Can I Send Email Campaigns to Purchased Lists?

Q: Can I use purchased email lists for my campaigns?

A: It is highly recommended to use clean lists to ensure high deliverability.

Purchased lists may lead to higher bounce rates, spam complaints, and lower engagement.

Always verify and clean your lists for best results.

1. How Do I Track Open Rates and Click-Through Rates?

Q: How do I track open rates and click-through rates?

A: Our Email App provides detailed reports to track open rates, click-through rates, and other metrics.

This data helps you understand your campaign’s performance and make necessary adjustments.

For more details, visit Campaign Metrics.

1. How Do I Integrate External Delivery Providers Like Amazon SES, Mailgun, or Sparkpost?

Q: How do I integrate external delivery providers like SES, Mailgun or Sparkpost?

A: Yes, you can easily integrate external providers such as Amazon SES, Mailgun, and SparkPost with our Email App.

This allows you to leverage their services for better deliverability and scalability.

For more information, check out External Delivery Providers.

1. How Do I Handle Bounced Emails?

Q: How do I handle bounced emails?

A: Our Email App automatically handles bounced emails by categorizing them into hard, soft and internal bounces.

You can manage these bounces to improve deliverability and clean your email list.

For more details, visit Handling Bounces.

1. How Can I Handle Complaints and Unsubscribes?

Q: How do I manage spam complaints and unsubscribes?

A: You can manage complaints and unsubscribes by ensuring you include an unsubscribe link in all your emails.

Regularly clean your email list and follow best practices for email content to minimize complaints.

1. How Can I Add a New IP to My SMTP Server?

Q: How do I add a new IP address to my SMTP server?

A: You can add a new IP address directly from the dashboard.

This can be done through the SenderAI feature, where you can assign and rotate IP addresses as needed.

For more information, visit Adding New IPs to SMTP Server.

1. What Happens If My IP or Domain Gets Blacklisted?

Q: What should I do if my domain gets blacklisted?

A: If your IP or domain is blacklisted, then you can quickly replace them using the SenderAI feature.

Additionally, you can take steps like warming up your IP, improving email list quality, and following best practices.

For more details, check out SenderAI - SMTP Creation.

1. Can I Schedule Emails for Future Sending?

Q: Can I schedule emails to be sent at a later time?

A: Yes, you can schedule your emails in advance within the our Email App platform.

This allows you to choose the exact date and time for your emails to be sent, optimizing delivery and engagement.

For more details, visit Emails Scheduling.

1. How Do I Monitor Bounce Rates in My Campaign?

Q: How can I monitor bounce rates and improve email delivery?

A: You can monitor your bounce rates using detailed reports provided by our Email App.

Regularly review bounce statistics and enhance your email list quality.

Use email verification tools to ensure there are no invalid addresses, reducing bounce rates.

For more information, refer to Monitoring Bounce Rates.

1. What is automated warmup?

Q: What is automated warmup?

Automated warmup is the process of gradually increasing the volume of emails sent from a new or inactive IP address or domain. This is done to build a positive sender reputation with internet service providers (ISPs), ensuring better deliverability rates. The warmup process mimics natural email-sending patterns, helping your emails avoid being flagged as spam.

How Does Automated Warmup Work?

Our Email App automated warmup feature simplifies and accelerates the warmup process by handling the technical aspects for you. Here’s how it works:

1. Gradual Volume Increase: Our Email App starts with a small number of emails and progressively increases the sending volume over time.

2. Strategic Sending: Emails are sent to highly engaged recipients (contacts likely to open and interact with your emails) during the initial stages to establish a positive reputation.

3. Monitoring & Adjustments: The system tracks bounce rates, open rates, and ISP feedback, making necessary adjustments to the warmup plan.

Why Is Automated Warmup Important?

• Builds Sender Reputation: Establishes trust with ISPs, reducing the chances of emails landing in spam.

• Ensures Deliverability: Increases the likelihood of your emails reaching recipients' inboxes.

• Saves Time: Automates the manual effort of planning and executing a warmup strategy.

• Compliance with ISP Expectations: ISPs monitor sending patterns, and automated warmup ensures compliance with their thresholds.

Our Email App Advantage

With our Email App, you don’t need technical expertise to warm up your IPs or domains. The platform’s automated warmup feature is designed to handle the process efficiently, allowing you to focus on your email campaigns while ensuring excellent deliverability.

Start building your sender reputation the right way with automated warmup!

1. What Are the Best Practices for Email Authentication?

Q: What are the best practices for email authentication?

A: The best practices for email authentication include setting up SPF, DKIM, and DMARC records, regularly monitoring email performance, and keeping your email list clean.

For more details, visit Email Authentication Guide.

1. How Can I Improve Email Open Rates?

Q: How can I improve my email open rates?

A: To improve open rates, ensure your subject lines are engaging, avoid spammy words, and send emails at optimal times.

Rotation helps to improve email deliverability, and increase engagement. By using this feature, you can simulate one-to-one communication rather than sending generic mass emails.

For more details, explore how rotation works.

1. How Do I Set Up SPF, DKIM for My Sending Domain?

Q: How can I set up DKIM for my domain?

A: For the SMTP domain, our Email App automates the setup, creating the necessary SPF, DKIM, and DMARC records, then adding them to your domain’s DNS via Cloudflare.

For other domains you wish to use as the Sending domain (e.g., the "From" email address), you can add the domain to our Email App, which will generate the SPF, DKIM, and DMARC records for you to manually add to your domain’s DNS.

Learn more about the SenderAI feature

Read more about Setting Up a Sending Domain

1. How Do I Add Custom From Names and Email Addresses?

Q: Can I customize the From name and email address in my campaigns?

A: Yes, you can customize the From name and email address when creating campaigns, which helps personalize emails and improve engagement.

Additionally, with the email rotation feature, you can automatically rotate the From name, email address, subject lines, and email content, creating unique combinations for each recipient and enhancing the likelihood of better engagement while avoiding spam filters.

Learn more about the Rotation Feature.

1. How Do I Set Up My First SMTP Server?

Q: How Do I Set Up My First SMTP Server?

Setting up your first SMTP (Simple Mail Transfer Protocol) server in our Email App is simple and enables you to send emails efficiently and reliably. Here's a step-by-step guide:

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Step 1: Gather SMTP Details

To set up an SMTP server, you’ll need the following details, which can be obtained from your hosting provider or SMTP service:

• Hostname/IP address

• Username

• Password

• Port number (e.g., 587 for TLS, 465 for SSL)

• Optional: Multiple IPs/domains for advanced setups.

If you’re creating your SMTP using your own VPS or dedicated server, our Email App's SenderAI feature can help you configure it instantly and push your server to your Delivery server.

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Step 2: Access the Delivery Server Section

1. Log in to your account.

2. Navigate to Server > Delivery Server from the dashboard.

3. You’ll see your newly created SMTP server listed in the delivery servers. No manual addition is required.

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Step 3: Update Domain's nameserver and rDNS Records

1. Update your domain name server (DNS) settings as provided on your SenderAI update page.

2. Configure the reverse DNS (rDNS) for your server’s IP address to align with your sending domain. This step helps establish sender credibility and ensures better deliverability.

Once these updates are complete, your server will become active.

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Step 4: Start Sending Emails

After your SMTP server is active, you can start using it for your email campaigns. Select it as your delivery server while setting up your campaign.

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Setting up your SMTP server with our Email App's SenderAI feature ensures a hassle-free configuration process. With automation and seamless integration, your email-sending setup becomes quick, reliable, and efficient.

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Optional: Advanced Features

• Rotation: Set up multiple SMTP servers to rotate IPs/domains for better deliverability.

• Automation: Use our Email App's automated warmup to gradually build a reputation for new SMTP servers.

• Fallbacks: Configure backup servers in case of a delivery issue.

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External Delivery Providers Option

If you prefer not to manage your own SMTP, our Email App allows integration with external delivery providers like Amazon SES, Mailgun, or SparkPost. These options are ideal for users who want high deliverability without handling infrastructure.

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Setting up your SMTP server gives you complete control over your email campaigns while ensuring cost-efficiency and flexibility. Once set up, you’re ready to send your first email campaign!

If you have any other questions, feel free to contact our support team, and we’ll be happy to assist you!