Warm-Up Plan
Gradually increase email sending volume with our automated warm-up plan to boost deliverability, build sender reputation, and maximize email campaign success.
Warm-Up Plan: Boost Your Deliverability
Introduction
In the world of email marketing and bulk messaging, deliverability is key.
Sending a large volume of emails without proper preparation can lead to low engagement rates, spam complaints, or even blacklisting by email service providers. To prevent these issues, our system generates a tailored warm-up plan based on your maximum sending volume.
This article explains how the warm-up process works and how it benefits your email campaigns.
What Is an Email Warm-Up Plan?
An email warm-up plan is a strategic approach to gradually increasing your email sending volume over a set period, typically ranging up to 30 to 60 days. This gradual increase helps build a positive reputation with Internet Service Providers (ISPs) and avoids triggering spam filters. By starting with smaller volumes and progressively scaling up, you demonstrate consistent and responsible sending behavior.
How to Update Email Sending Speed on Your Server?
You can adjust the Minute/hourly/Daily sending quota based on your IP warm-up plan and requirements as follows.
Updating Server Sending Quota
To adjust the email sending speed on your server, follow these steps:
Open the Delivery Server Menu:
Navigate to the "Server" menu in your dashboard.
Select the "Delivery Server" submenu.
Update Sending Quota:
Click on "Update" to modify the quota settings.
Adjust the Minute, Hourly, and Daily Quota as per your warm-up plan and sending requirements.
Important Notes:
Do not modify or update any other fields, as this may cause your server to become inactive.
Stick to your warm-up plan and avoid setting a higher hourly quota than recommended. Sending emails too fast or making sudden increases in email volume can lead to deliverability issues and potential blacklisting.
Basic Setup: 30-Day Warm-up Plan
1
1
10
240
2
1
15
360
3
1
20
480
4
1
25
600
5
1
30
720
6
1
40
960
7
1
50
1200
8
1
60
1440
9
2
75
1800
10
2
90
2160
11
2
110
2640
12
3
130
3120
13
3
150
3600
14
3
180
4320
15
4
210
5040
16
5
250
6000
17
5
300
7200
18
6
350
8400
19
7
400
9600
20
8
450
10800
21
9
500
12000
22
10
550
13200
23
10
600
14400
24
11
650
15600
25
12
700
16800
26
13
800
19200
27
14
850
20400
28
16
900
21600
29
17
950
22800
30
18
1050
25000
Advance Setup: 30-Day Warm-up Plan
This warm-up plan is for each delivery server individually to gradually increase sending volume while maintaining a good sender reputation.
1
1
10
240
2
1
20
480
3
1
40
960
4
1
60
1440
5
2
90
2160
6
2
120
2880
7
3
160
3840
8
4
200
4800
9
5
250
6000
10
5
300
7200
11
7
400
9600
12
9
500
12000
13
10
600
14400
14
13
750
18000
15
15
900
21600
16
18
1100
26400
17
22
1300
31200
18
25
1500
36000
19
29
1700
40800
20
32
1900
45600
21
35
2100
50400
22
38
2250
54000
23
40
2400
57600
24
42
2500
60000
25
44
2600
62400
26
45
2650
63600
27
46
2700
64800
28
47
2750
66000
29
48
2780
66720
30
47
2800
67000
Custom Setup: 30-Day Warm-up Plan
This warm-up plan is for each delivery server individually to gradually increase sending volume while maintaining a good sender reputation.
1
1
10
240
2
1
30
720
3
1
50
1200
4
2
80
1920
5
2
120
2880
6
3
160
3840
7
4
200
4800
8
5
250
6000
9
5
300
7200
10
7
400
9600
11
9
500
12000
12
10
600
14400
13
13
750
18000
14
15
900
21600
15
18
1100
26400
16
22
1300
31200
17
27
1600
38400
18
30
1800
43200
19
34
2000
48000
20
37
2200
52800
21
40
2400
57600
22
44
2600
62400
23
47
2800
67200
24
50
3000
72000
25
53
3200
76800
26
55
3300
79200
27
57
3400
81600
28
58
3450
82800
29
59
3480
83520
30
60
3500
84000
Benefits of Following the Warm-Up Plan
Improved Deliverability
By adhering to the warm-up plan, you increase the likelihood that your emails will reach the inbox rather than the spam folder. ISPs are more accepting of senders who gradually increase their volume.
Enhanced Sender Reputation
A gradual increase in sending volume signals to ISPs that you are a legitimate sender. This improves your sender score and overall reputation.
Data-Driven Insights
Starting with smaller volumes allows you to monitor engagement metrics like open rates and click-through rates. You can use this data to make necessary adjustments early in the campaign.
Tips for a Successful Warm-Up
Maintain List Hygiene: Ensure your email list is clean and updated. Remove invalid or inactive email addresses to reduce bounce rates.
Engage Your Audience: Send relevant and valuable content to encourage positive engagement, which boosts your sender reputation.
Monitor Performance: Keep an eye on key metrics and be prepared to adjust your strategy as needed.
Conclusion
Implementing a warm-up plan is a crucial step in maximizing the effectiveness of your email campaigns. Our system's automatically generated warm-up plans are designed to help you safely reach your maximum sending volume while maintaining a strong sender reputation. By following the plan and best practices outlined above, you'll enhance deliverability and achieve better engagement with your audience.
For any questions or additional support, feel free to contact our customer service team. We're here to help you succeed in your email marketing efforts.
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